“To make people’s lives better everyday by providing them with the best, traditionally harvested, most carefully selected Korean Red Ginseng products to support health and well-being. We give our all for the sake of our customers, so they can face any challenges in life.”
CheongKwanJang’s Secret to Success
We are official. It’s literally within our name (Cheong-Kwan-Jang), which roughly translates to “products rightfully made in government-certified factories.” Not only are we the most-trusted, most reliable source for Korean Ginseng but we are the oldest and most reputable red ginseng manufacturer. Because of this, CheongKwanJang now has a strong presence around the world, running four regional headquarters in the U.S., China, Japan, and Taiwan, in addition to South Korea, and operating branches in over 40 countries. And our presence is not only strong in Asia, but also in Europe and the Middle East regions. CheongKwanJang’s products were the first Korean health food brand to be displayed on the shelves of the esteemed Harrods Department Store in London. And in 2009, CheongKwangJang became the first Korean product to acquire the Saudi Arabian Good Manufacturing Practice (GMP) certificate, prompting CheongKwanJang as the global leader in the ginseng industry with our world-class quality of Korean Red Ginseng.
As a testament to our success, CheongKwanJang has received numerous accolades for its outstanding professionalism and quality of products and services. We have been ranked first in Korean Red Ginseng processed food category three years in a row by the Korean Industry Customer Satisfaction survey, as well as first in the health food category by the First Brand Awards for eight consecutive years. These awards demonstrate that CheongKwanJang’s Korean Red Ginseng is synonymous with the highest product quality and customer satisfaction.
Brief History of CheongKwanJang
In 1899, the Korean government brought forth an organization, whose purpose was to nurture the national ginseng industry. This governmental organization became the progenitor of the ChoengKwanJang brand.
1899 – 1952
The Beginning of a Time-Honored Tradition
The year 1899 marked the starting point of the history of Korean Red Ginseng. It was the year Samjungkwa was established as the forerunner of the CheongKwanJang brand.
1956 – 1978
The Beginning of a Time-Honored Tradition
The promotion of Samjungkwa to the Office of Monopoly gave the Korean Red Ginseng industry a new impetus. After a Korean Red Ginseng factory was built, the industry began exporting ginseng products to markets overseas, including Taiwan, Hong Kong, and Thailand. Built on the success of these exports, Korean Ginseng Factory was constructed in 1978 as the largest of its kind in the world.
1981 – 1995
Expansion into the International Market
Korean Red Ginseng shone in the global market, leading to an astonishing $100 million in exports in 1978. Later on, the Office of Monopoly was converted to the Korea Monopoly Corporation, then eventually re-established as the Korea Tobacco and Ginseng Corporation (KT&G), the forerunner of CheongKwanJang’s parent company, the Korean Ginseng Corporation (KGC). In 1991, KT&G opened a branch office in Hong Kong, gaining a firm foothold for further international expansion.
1999 – 2003
Opening A New Chapter
In 1999, the Korean Ginseng Corporation spun off of KT&G as a separate company, taking its first step as a health food brand, specializing in Korean Red Ginseng. KGC’s strong will to emerge as independent operation, paired with the public’s faith in Korean Red Ginseng, made this bold venture possible.
2004 – 2012
Successful Launch of Franchises
Since its launch in 2004, CheongKwanJang has been actively and intimately caring for the health of consumers. Backed by the overwhelming trust of our customers, CheongKwanJang successfully entered the market and has firmly maintained its status as a premium Korean Red Ginseng brand ever since. It is now aiming to make a name for itself as a global general health & wellness brand.
2013 – Present
Leaping Forward as a Global General Health & Wellness Brand
Having secured successful launches of our franchises, KGC and ChoengKwanJang will endeavor to create synergy among them, and reinvent ourselves as a general health & wellness brand on the global stage.